Event email marketing is one of the best ways to effectively promote events. It can help you increase ticket sales, build relationships, and generally just get the word out about your event. In the past, email marketing for events was a tedious process. Now, it’s made easy with tools that are built for it, like…
Anyone in the business of event promotion knows that knows that the success of the event is a reflection of the success of your work. If the event is well-promoted, then it is more likely to succeed. And if the event succeeds, then it is more likely that you will land more clients. Let’s take…
When it comes to marketing your event via email, forget about one-size-fits-all solutions. In general, it’s more effective to send targeted emails to small groups than to send mass emails to every single person in your contact list. But segmenting your audience requires a bit of strategy. Before you can tackle targeted messages, you need…
Email marketing for events is all about finding a sweet spot: You don’t want to be too spammy. You don’t want to undercommunicate, either. You want to be the Goldilocks of the inbox, mastering an email approach that’s not too aggressive and not too hands-off, always sending email reminders that hit at the most important…
Creating an event is easy. Getting people to show up is hard—right? NAH. But seriously, we get it. The last thing you want after countless hours planning is for nobody to show up on the big day. But fear not, we won’t let that happen! Today, we’ll look at a few simple ways you can…
Corporate employees are flooded with calendar invites. From weekly team meetings to company-wide town halls to birthday celebrations to (wait…free cookie cake in the break room?! On my way!) Not every event comes with promises of cake, so it can be tough to get employees stoked about corporate events. Any meeting that’s less than mandatory…
Arts organizations often turn to WordPress for their websites and it’s easy to see why. There are so many themes that highlight visuals, using big graphics that are perfect to spotlight paintings, photos, and more. But what about events? WordPress sites are also great for things like galleries, exhibitions, and artist appearances. And for that,…
Introducing Event Automator: our latest innovation that allows you to connect your favorite third-party apps and tools with Zapier to help you automate your event and ticketing processes. Learn more in our blog post. Are you taking advantage of Zapier to automate your event promotion? If not, this post is definitely worth the read. Zapi-what?…
Event marketing with LinkedIn is an effective way to increase attendance and engagement for your next event. With over 396 million members, LinkedIn represents a huge opportunity for event promotion. And although marketers dominate in using the platform for lead generation, very few are using it specifically to promote events. The best part? Unlike Facebook where…