I was once talking to an event planner friend of mine who’d organized a promising local food festival, but it was just two weeks before the big day and she’d only sold 30% of her tickets. Panic was setting in. “I’ve put so much work into this. Everything’s ready to go, but ticket sales are…
Fundraising is essential for any nonprofit organization, and events are a great way to fundraise. Fundraising events are one of the most tried-and-true ways to raise more money. But effectively selling tickets is key to making your fundraising event a success. Not only will you earn revenue from selling tickets, but you will also have…
You already know how to create events, but how do you get more attendees to actually buy tickets? There are plenty of paid tools available to help you get more people in the door. But you don’t need paid tools to sell more event tickets. Fortunately, there are lots of free resources that can help…
Sponsorships are an important way to secure funding and resources for your event. Typically, an event sponsor is anyone who helps fund an event in exchange for some sort of benefit, such as brand exposure. With this extra support, you’ll likely see more attendee engagement and a higher return on your investment. If you’re looking…
Every event planner knows that you need to plan events in advance and with specific steps. One of those steps is promotion. Like the event planning process, event promotion requires planning, too. Before you begin marketing your event, you should review the marketing funnel. The marketing funnel models your customer’s journey. Using it will help…
No matter what kind of event you’re planning, digital tools can help you pull it off. These tools can assist with email promotion, budget tracking, project management, and more. When you leverage event management tools to your advantage, they can help you stay organized and boost your productivity. Our top picks (in no particular order)…
You’ve planned a great event, and you have your guest list ready to go. Now, how do you go about selling tickets so guests can register? You could use a third-party platform like Eventbrite, but we have a better idea: WordPress and the free Event Tickets plugin! By adding Event Tickets to your WordPress site,…
As an event professional, planning events with available resources and within your budget is important. But what if you could go beyond these constraints and make your event even more successful? Event sponsorships are a great way to access additional support. You can access more funds and resources while sponsors benefit from your event. These…
You spent time creating the best experience for attendees and executed an amazing event. But there’s still an important step that you don’t want to miss: Sending a post-event survey. We’re going to explain everything you need to know about the final step on your event management checklist along with questions you can start asking…
At The Events Calendar, we take pride in showcasing remarkable websites that leverage the power of our WordPress calendar plugin. In this customer spotlight, we’ll take a look at the WordCamp US Pride Party. Their website was created solely for the event and incorporated our Event Tickets add-on. Let’s take a look at how the…
The ticket email sent out immediately after a customer purchases a ticket on your WordPress site is so important, as it’s the digital representation of your ticket. Up until now, customizing the ticket email was a process that required template changes and coding knowledge. That’s why we’re so excited to announce the release of the…
There are lots of ways to reduce your environmental impact as an individual. But here’s a strategy you may not have considered: Planning more sustainable events. Events can leave a considerable carbon footprint after you factor in transportation, energy use, and waste. Follow these tips for planning events that are more sustainable and leave less…
It’s an event planner’s dream: Your event, sold out. A room full of happy attendees and a ton of ticket revenue to boot. But how do you drive high levels of turnout and excitement? Unfortunately, there’s not one secret trick that will get you to a sold-out event. But there are steps you can take…
Setting a price point for your event tickets might seem simple. But finding the sweet spot can be tricky. If you price your event tickets too high, you’ll limit your audience. If you set the price too low, you might sell yourself short. It’s a good idea to choose a price that’s informed by data…
If you’re an event planner, online event registration is a beautiful thing. One reason? Collecting event registrations helps prepare for your events with an accurate headcount. Even better: You can make money from ticket sales. And you can earn even more ticket revenue by selling tickets with a free ecommerce solution like Tickets Commerce. Tickets…
